Success Story
How we created a 350% increase in leads for a Salon via Instagram Advertising
- Salon
- Instagram Advertising
- Lead Generation
The Business
We were approached by a franchise owner who owned 3 branches in a tier 2 city. The brand is a well known one and there was a good image already, but what lacked was the awareness about the various services offered by the salon, and hence the enquiries were lesser and the business happens mostly via walk-ins and from word of mouth.
3 Branches
Operated by a franchise owner
Tier 2 City
Location
Well-known Brand
Existing reputation
Walk-ins + Word of Mouth
Where business came from
The Challenge
A Strong Business That Wasn't Communicating Everything It Offered
“awareness about the various services offered by the salon”
“enquiries were lesser”
“mostly via walk-ins and from word of mouth”
- Good Existing Brand Image
- Strong Physical Business
but
- Low Awareness of Services
- Fewer Enquiries
- Dependence on Walk-ins + Word of Mouth
Existing Capacity
The Business Already Had the Assets to Grow
They had a bigger capacity with state of the art equipment, skilled people, and luxurious interiors.
However, they were not able to fully leverage these assets to generate leads and drive business growth.
State-of-the-Art Equipment
Skilled People
Luxurious Interiors
Existing Business Capacity
Lead Generation Opportunity
Illustrative only — no campaign data is published for this story.
The Situation in One View
- 3-Branch Salon
- Strong Existing Brand
- Good Infrastructure + Skilled Staff
- Low Awareness of Services
- Dependence on Walk-ins & Word of Mouth
- Need for More Lead Generation
350%
increase in leads
As stated in the title of the original case study.