Built to Convert
Shopify & E-commerce Growth
Whether you’re building a Shopify store from scratch or trying to understand why an existing store has stopped growing, SODME looks at the complete buying journey.
We combine Shopify development, e-commerce strategy and conversion rate optimisation to build stores that are easier to discover, trust and buy from.
- Shopify Builds from Scratch
- CRO-led
- Mobile-first

Where Sales Are Lost
A Beautiful Website Isn’t Necessarily a Selling Website
When online sales plateau, businesses often assume they need more advertising. But the real problem may be happening after the customer reaches the website.
Speed
Is the experience fast enough?
Product Pages
Is there enough information to decide?
Cart
Are customers abandoning before checkout?
Offers
Is there a strong enough reason to buy?
Navigation
Can customers find what they want?
Trust
Does the site give customers confidence?
Checkout
Is friction preventing the purchase?
Traffic
Landing
Speed
Is the experience fast enough?
Discover
Navigation
Can customers find what they want?
Product
Product Pages
Is there enough information to decide?
Trust
Trust
Does the site give customers confidence?
Cart
Cart
Are customers abandoning before checkout?
Checkout
Checkout
Is friction preventing the purchase?
Purchase
Offers
Is there a strong enough reason to buy?
Repeat
Mobile Experience
Is buying easy on a phone? Most e-commerce traffic arrives on a phone, so every stage above has to work there first.
More Traffic Won’t Fix a Website That Doesn’t Convert.
From Storefront to Sales Engine
We Design for the Customer Journey, Not Just the Homepage
Shopify Stores from Scratch
The primary service.
- E-commerce Strategy
- Website Structure
- Navigation
- UX / UI
- Mobile-first Design
- Product & Collection Setup
- Cataloguing
- Shopify Development
- Payment Integrations
- Shipping Integrations
- Analytics
- Essential Shopify Apps
- Testing
- Launch
CRO & E-commerce Growth
Including Shopify redesign for stores that have outgrown their current build.
- Product-page Optimisation
- Navigation Improvement
- Product Discovery
- Mobile Optimisation
- Website Speed
- Trust-building Elements
- Better Offers
- Upselling
- Cross-selling
- Increasing AOV
- Cart-abandonment Improvements
- WhatsApp Integration
- Email Flows
- Retention
- Shopify App Optimisation
Your Shopify Store Should Behave Like Your Best Salesperson.
Ads bring the customer. Shopify needs to convert the customer.
Already on WooCommerce?
SODME can also review an existing WooCommerce store and identify issues affecting customer experience and conversion.
Strategy Before Development
From Business Understanding to Live Store
Discover
01
Discover & Audit
Understand the business, customers, products, current sales and existing website performance.
Strategise
02
E-commerce Strategy
Plan the customer journey, structure, navigation, collections and conversion opportunities.
Design & Build
03
Design & Build
Create the UX/UI and develop a mobile-first Shopify storefront.
Integrate
04
Products & Integrations
Set up catalogues, apps, payments, shipping, WhatsApp, analytics and the required integrations.
Launch & Optimise
05
Launch & Optimise
Test the complete buying journey, launch the store and keep improving conversion when SODME is managing the broader digital growth engagement.

02 E-commerce Strategy

05 Launch & Optimise
Built for Growth
Your Online Store Should Do More Than Display Products.
Building a New Shopify Store
For businesses that want to create a serious e-commerce presence from the ground up.
Sales Have Plateaued?
For D2C and e-commerce brands that are already selling but need to understand where conversions and revenue are being lost.
Turn Your Storefront Into a Sales Engine.
From building the Shopify store to improving conversion, AOV, retention and the customer journey, we focus on what helps the business sell better online.
