SODME

Creative Built to Perform

Digital Ads

Already have a performance marketing team? We can give them better creatives to work with.

SODME creates advertising videos built specifically around campaign objectives — from traffic and lead generation to product promotion, founder-led communication and conversion-focused campaigns.

We take care of the concept, script and production, and deliver fresh ad creatives that your media team can test and run.

  • Meta + YouTube + Theatre
  • From 3 Videos / Month
  • Concept to Final Creative
Let’s Talk
An advertising shoot in progress with a camera operator, lighting rig and talent in front of the camera on a commercial set.

When Media Buying Isn’t the Problem

Your Campaign Team Needs More Creative to Test

Many brands already know how to run campaigns. The bottleneck is often having enough strong advertising creatives. One or two videos cannot support continuous testing for long.

One Campaign Objective

  • Different Concepts
  • Different Hooks
  • Different Talent
  • Different Formats
  • Different CTAs
  • Different Edits

Multiple Ad Creatives

More creative options give your media team more opportunities to find what works.

Creative for Different Campaign Goals

Different Objectives Need Different Ads

  • A doctor explaining a condition straight to camera, playing as a video on a phone.

    01

    Founder-led Ads

    The founder speaks directly to the audience, communicates the offer, explains the product or builds trust.

  • A creator holding up a phone case in a sponsored video, product listings beside it.

    02

    UGC-style Ads

    Natural, relatable, creator-style videos designed to feel native to social platforms.

  • A hand unfurling a silk saree with a gold zari border, filmed close up as a product video.

    03

    Product-led Ads

    The product takes centre stage through demonstrations, storytelling, close-ups or benefits.

  • Two actors in a scene on a lit set, with the camera and softbox in frame.

    04

    Model / Actor-led Ads

    Professionally produced campaign videos involving models, actors or multiple characters.

  • An influencer's makeup video featuring a brand's concealer, on its video page.

    05

    Influencer / Celebrity Ads

    Campaign creatives featuring influencers or celebrities when the objective and production budget justify it.

  • A lead generation ad running as a sponsored video with an on-screen offer.

    06

    Campaign / Lead Generation Ads

    Videos built around a clear campaign objective such as lead generation, traffic, enquiries or promotional action.

Built Beyond One Platform

Meta. YouTube. Theatre.

  • A vertical Meta ad creative shown alongside its reach and performance panels.
    Vertical9/16

    Meta Ads

    Video creatives built for Facebook and Instagram advertising.

  • A widescreen YouTube ad creative shown alongside its targeting and performance panels.
    Widescreen16/9

    YouTube Ads

    Video advertising designed for YouTube campaign formats.

  • A cinema auditorium with the screen lit, the format theatre advertising is made for.
    Cinematic2.39/1

    Theatre Ads

    Commercial video content created for cinema display where the campaign requires a larger-format production.

Not every ad lives on a phone.

Creative Testing

One Concept Can Become Several Ads

Option 1

Different Concepts

Completely different ideas, stories and scripts designed around the same campaign objective.

Option 2

Creative Variations

Use the same core concept but vary:

  • Hook
  • Opening
  • CTA
  • Edit
  • Messaging
  • Product Emphasis

  • Concept 01

    V01V02

  • Concept 02

    V01V02

  • Concept 03

    V01V02

0

Original Concepts

0

Variations Each

0

Final Ad Creatives

Monthly requirements can start from 3 videos and scale depending on the client’s creative-testing needs and production resources.

From Brief to Final Creative

How It Works

  1. 01

    Campaign Objective

    Understand what the ad needs to achieve.

  2. 02

    Concept

    Develop the creative direction and advertising idea.

  3. 03

    Script

    Write the hook, story, message and CTA.

  4. 04

    Production

    Plan and execute the shoot based on the type of creative required.

  5. 05

    Edit & Variations

    Create the final advertising assets and required variations.

From Simple to High Production

The Creative Determines the Production

Level 01

Founder-led / Lean Production

Suitable for direct-to-camera communication, offers, explanations and product storytelling.

Level 02

Model / Actor Production

Suitable for campaign stories, demonstrations and more structured advertising concepts.

Level 03

Influencer / Celebrity / Large-format Production

Suitable for campaigns requiring recognisable talent, larger crews, locations or higher production value.

Depending on the campaign, production may include:

  • Locations
  • Models
  • Actors
  • Influencers
  • Celebrities
  • Props
  • Jingles
  • Original Songs

Fresh Creatives Every Month

Keep Giving Your Media Team New Ads to Test

Digital Ads can be handled on a month-on-month basis, starting from 3 videos per month and scaling based on the number of concepts, variations and production requirements.

Month 1ConceptsProduceDeliver

Performance Learnings

Shared by your campaign team and fed back into the next round of creative.

Month 2New ConceptsNew VariationsDeliver
Repeat

Need More Ad Creatives?

Give Your Performance Team Better Ads to Run.

Whether you need founder-led videos, UGC-style content, product ads or a larger campaign production, we can build the creative pipeline your campaigns need.

Let’s Talk