SODME

Performance Starts Before the Ad

Performance Marketing

Since 2014, SODME has helped businesses use paid media to drive measurable outcomes—from e-commerce sales and lead generation to enquiries, store walk-ins and app installs.

Our approach brings together campaign strategy, creative, website performance and data to understand what is working, what is not, and where growth can realistically come from.

  • Since 2014
  • Meta + Google + YouTube
  • Data-led & Transparent
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A SODME performance team reviewing campaign dashboards, creative assets and business data together.

Diagnose Before You Scale

When Performance Plateaus, the Ad Account Isn’t Always the Problem

Why Aren’t the Ads Working?

  • Campaign Structure

    Is the account structured properly?

  • Creative

    Are enough concepts, hooks and formats being tested?

  • Offer

    Is there a compelling reason to act?

  • Website / CRO

    Are clicks turning into conversions?

  • Targeting

    Are we reaching the right people?

  • Measurement

    Are we accurately tracking what happens?

Targeting is often blamed first. In many accounts, creative is the bigger problem.

More Than Media Buying

Performance Is More Than Running Ads

These are not seven separate jobs handed between teams. Each one changes what the next can achieve.

  1. 01Creative
  2. 02Offer
  3. 03Campaign
  4. 04Website
  5. 05Conversion
  6. 06Measurement
  7. 07Optimisation

…and back into Creative.

Creative+Offer+Website+Targeting+Measurement=Performance

A well-structured campaign cannot permanently compensate for weak creative or a poor buying experience.

From Audit to Scale

How We Approach Performance Marketing

  1. 01

    Audit

    Understand the current account, past performance, gaps and opportunities.

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    SMALL IMAGE PLACEHOLDER — AD ACCOUNT AUDIT. Professional team member reviewing advertising dashboards.

    public/images/services/pm/step-audit.webp

  2. 02

    Tracking

    Make sure performance decisions are based on reliable data.

  3. 03

    Strategy

    Create a media plan around the actual business objective.

  4. 04

    Creative

    Develop advertising-specific creative variations.

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    SMALL IMAGE PLACEHOLDER — CREATIVE TESTING. Different ad creatives and video variants being reviewed together.

    public/images/services/pm/step-creative.webp

  5. 05

    Campaign Setup

    Structure campaigns correctly across relevant platforms.

  6. 06

    Testing

    Test creatives, communication, offers and audiences.

  7. 07

    Optimisation

    Use performance data to improve outcomes.

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    SMALL IMAGE PLACEHOLDER — PERFORMANCE ANALYSIS. Team analysing campaign results and discussing next actions.

    public/images/services/pm/step-analysis.webp

  8. 08

    Scaling

    Increase investment when the performance data supports it.

The Creative Advantage

One or Two Ads Aren’t Enough to Scale

Performance marketing today needs consistent creative testing.

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Typical creative variations

What SODME usually works with, depending on the brand and the resources available.

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Where requirements are larger

Bigger testing programmes call for a wider spread of concepts running at once.

What actually varies between creative versions

Creative variations used in performance marketing campaigns including hooks, video concepts, product angles, offers, static creatives, formats, CTAs and storytelling approaches.

Your performance marketer works closely with our content and video teams.

Because creative strategy is part of performance strategy.

Boosting a post is not performance marketing.

Want to know what your creative is costing you?

Tell us where performance has stalled and we will look at the account, the creative and the buying journey together.

Submit an Enquiry

Built Around the Business Objective

Performance Isn’t One Outcome

We do not start by deciding which advertising platform to use.

Business Objective

  • E-commerce Sales
  • Lead Generation
  • Store Walk-ins
  • Enquiries
  • App Installs

Objective first. Media plan second.

Complete Transparency

Your Ad Account. Your Data. Your Ownership.

Your Accounts Stay Yours

Campaigns are run through the client’s own advertising accounts.

Your Billing Is Visible

Clients retain access to platform billing and advertising expenditure.

You Know What We’re Doing

Performance, strategy and what the numbers are telling us are communicated clearly.

Client
  • Ad Account
  • Business Manager
  • Billing
  • Data
  • Pages / Assets

SODME

Strategic + Execution Partner

Not the owner.

We don’t believe an agency should own the digital assets your business depends on.

Paid Media Platforms

The Platforms That Fit the Objective

  • Meta AdsFacebook + Instagram
  • Google AdsSearch, Shopping, Display
  • YouTube AdsVideo, in-feed and in-stream

Before We Recommend a Budget

We Understand the Business Behind the Campaign

These numbers help us understand what is realistically possible and recommend an appropriate media investment.

  • Input 01AOV
  • Input 02Margins
  • Input 03Conversion Rate
  • Input 04Customer Profile
  • Input 05Geography
  • Input 06Repeat Purchase Behaviour
  • Input 07Existing Performance
  • OutputMedia Strategy
  1. Targets
  2. Recommended Media Budget
  3. Campaign Strategy

Recommended Starting Media Budget

₹60,000+/ month

This is advertising media spend paid to the platforms, not the agency service fee.

Ready to Improve Performance?

Your Ads Need More Than a Bigger Budget.

If performance has plateaued, ROAS is falling, or you’re unsure what needs to change, we’ll help identify the gaps and build a clearer path to growth.

Submit an Enquiry