About Sangeetha
Sangeetha S Abishek
Digital Marketing Consultant, Marketing Educator & Founder of SODME
Sangeetha has worked in marketing since 2007 across banking, academics, consulting, digital strategy and agency leadership.
Today, she works with business owners and marketing teams to make better decisions about positioning, social media, content, advertising and digital growth.
Since 2007
Working in marketing
Founder
SODME Digital Marketing
87K+
YouTube community
54K+
Instagram community
Business. Marketing. Teaching.
Sangeetha’s approach to marketing comes from three very different experiences — working inside businesses, teaching marketing and consulting companies.
That combination has shaped a simple philosophy:
Understand the business first. Then decide what the marketing should do.
Helping Businesses Find What Marketing Needs to Fix Next
Today, Sangeetha works particularly well with businesses that already have marketing activity but need clearer senior direction.
This may mean reviewing positioning, content, campaigns, performance, e-commerce, internal teams or the overall marketing system.
A Career Built Around Business and Marketing
2007–2009
Indian Bank
Sangeetha began her professional career at Indian Bank as a direct Scale II Officer.
She later chose to leave a stable public-sector banking career to pursue a more challenging path in marketing and teaching.
2009–2012
Marketing & Academics
Sangeetha taught marketing at institutions including Symbiosis and Chennai Business School.
Teaching became an important part of the way she communicates marketing — understand it deeply, simplify it and make it useful.
2012–2014
Consulting & Digital Strategy
Sangeetha worked as an independent marketing consultant and continued building her experience in strategy and digital marketing.
She later worked in video and digital marketing strategy, including heading marketing at Animaker.
2014
Chennai Goes Digital
Sangeetha started Chennai Goes Digital to help businesses navigate the rapidly changing world of digital marketing.
2017 onwards
SODME Digital Marketing Private Limited
Chennai Goes Digital evolved into SODME Digital Marketing Private Limited.
SODME today works across social media, video marketing, performance marketing, e-commerce growth and marketing consulting.
A Consultant Who Still Teaches
Sangeetha continues to teach marketing as visiting faculty and through workshops for business owners, marketing professionals and teams.
Her teaching and academic associations have included institutions such as Great Lakes Institute of Management, XLRI, Bharathidasan Institute of Management, GITAM University, Symbiosis, various IITs and the Institute of Venture Building.
Marketing Explained Simply
Sangeetha also teaches digital marketing through long-form YouTube videos and short-form Instagram content.
The goal is not to make marketing sound complicated.
It is to help business owners understand why something works, why something fails and what they should do next.
How Sangeetha Thinks About Marketing
Business before marketing.
Strategy before activity.
Virality matters only when it supports the business.
Do not reduce your price simply because sales are difficult.
Give marketing teams direction — not just more tasks.
Be honest about what the numbers actually say.
Need Senior Marketing Direction for Your Business?
If your marketing team is active but the business still lacks clear direction, Sangeetha can help identify what needs to change next.