SODME

Success Story

The Amethyst Store

  • Luxury Jewellery
  • Event Marketing
  • Social Media
  • Advertising
A jewellery consultant standing behind a lit display counter in a warmly lit showroom, with necklaces and earrings arranged on the shelves behind her.

About the Brand

The Amethyst store is a sister company of Dindigul based Sri Vasavi Thanga Maligai, an elite gold jewellery showroom. Amethyst store sells luxury silver jewellery designed by the brand owner herself.

  • Dindigul

    Based in

  • Luxury Silver Jewellery

    Sells

  • Designed by the Brand Owner

    In-house design

  • Sister Company of Sri Vasavi Thanga Maligai

    An elite gold jewellery showroom

The Challenge

Having built a good reputation as an ultimate silver jewellery destination locally, the brand aimed to gain more visibility and traction to reach and appeal to a wider audience.

gain more visibility and traction to reach and appeal to a wider audience

  1. Strong Local Reputation
  2. Need for Greater Visibility
  3. Reach a Wider Audience

Our insights driven strategy & the impactful results

We decided that we had to tailor a mix of strategies to help the brand achieve its goal. As the brand participated in various exhibitions across South India, our first task was to spread the word.

Event Marketing

  1. We promoted these events through Facebook and instagram ads, and enticed more people to visit the exhibitions and explore the luxury silver collections.

    • Facebook
    • Instagram

    Exhibition Visits

  2. We could visibly see that the ads created a keen interest, and more people started searching for the Amethyst stall to buy the premium quality artistic silver jewellery on offer.

  3. We also focused on consistent re-targeting. This helped in generating more interest with more people visiting the stall and checking out the website. This eventually helped in good retention and more conversions.

    1. Ad Exposure
    2. Re-targeting
    3. Stall / Website Visit
    4. Retention + Conversions

Website promotions

  1. We ran periodic contextual ads on Facebook and Instagram

  2. Re-targeting was a major tactic used to enable conversions

Social Media Management

  1. We managed the brand’s page on Facebook and Instagram and maintained the aesthetics

  2. Storytelling for user generated content and creative product description kept the followers engaged with the brand.

  • Facebook
  • Instagram
  • UGC
  • Product Storytelling

Services Offered

  • Event Marketing
  • Social Media Storytelling
  • advertising

Event Marketing, Social Media Storytelling and advertising

The Strategy in Full

  1. Exhibitions
  2. Paid Promotion
  3. Re-targeting
  4. Website Promotion
  5. Social Media Storytelling

Wider Brand Visibility & Engagement