Do you work with startups?

SODME primarily works with established businesses that already have a proven business, customers and a serious need for digital growth.

How much does your social media marketing service cost?

Our full-service social media and digital marketing engagements generally start from ₹1 lakh per month. Final pricing depends on the scope of strategy, content production, video, advertising and account management required.

Can SODME work with our existing marketing team?

Yes. Many established businesses already have designers, marketers, developers or content teams. We can work as the strategic partner guiding positioning, campaigns, content, performance and numbers while your internal team handles some or all of the execution.

Will Sangeetha personally work on our account?

Sangeetha leads the strategic direction and is involved in key ideas, reviews and important marketing decisions. Day-to-day execution is handled by trained SODME specialists across content, video, social media, performance marketing and account management.

Can you guarantee a particular ROAS, CPL or number of followers?

No responsible agency can guarantee these numbers before properly understanding the business, market, product, competition and existing performance. We set targets, test, measure and continuously improve performance instead of making unrealistic promises.

Do business owners have to appear in videos?

No. We develop founder-led content when it makes sense, but we also build content systems using products, models, team members, customers, experts and brand-led storytelling.

Do you build Shopify websites?

Yes. We build new Shopify stores, redesign existing stores and recommend CRO improvements. The website and related digital assets remain under the client's ownership.

Which industries do you work with?

Our strongest experience is in e-commerce, retail and established family-run consumer businesses. We also work selectively with education, healthcare, hospitality and other established organisations.

For D2C & e-commerce brands

Your Ads Are Running. Why Aren't Your Sales Scaling?

ROAS keeps falling
Creatives burn out fast
Traffic, but few sales
Discounts aren't fixing it

The problem may not be your ads alone.

We diagnose the full system — offer, creative, campaigns, website and data — and fix what's really blocking growth.

Find Out Why Your Ads Aren't Scaling

A focused 15-minute D2C Growth Call
For brands doing ₹50L+ in monthly revenue

The SODME team around a table reviewing campaign reports and charts, with Sangeetha S Abishek leading the discussion.

Ads
Creative
Website
Data

12+
Years building growth systems
200+
Brands worked with
₹100 Cr+
Ad budgets managed
960+
Projects delivered

Trusted by consumer & retail brands

Brands That Have Trusted SODME

Sound familiar?

“We Were Getting 4 ROAS. Now We're Getting 1.8.”

“We've changed three agencies.”
Different teams. Same problem.
“Every creative dies in 10 days.”
Not enough hooks, concepts and variations.
“Traffic comes. Sales don't.”
The leak is after the click.
“We keep raising the discount.”
Discounts can't fix weak conversion.
“Our ROAS keeps falling.”
More budget isn't automatically the answer.
“Which creatives actually work?”
No testing system means guesswork.

We don't start by changing your campaigns. We start by finding out why they aren't working.

Diagnose My D2C Growth Problem

Strategy before spend. Diagnosis before scale.

Why SODME

Performance Marketing Doesn't Start in Ads Manager.

01Product + Offer
02Creative
03Campaign
04Website
05Conversion
06Data
07Optimisation

Back to Creative

01Product + Offer
02Creative
03Campaign
04Website
05Conversion
06Data
07Optimisation
Back to Creative

What if the real problem is…

Your offer?
The first 3 seconds of your video?
Your product page?
Your average order value?
What happens after the click?

One team across the whole system

Strategy
Performance ads
Creative production
Influencer & UGC
E-commerce & CRO

We don't just run the ads. We fix what makes the ads work.

The D2C growth system

One Growth Problem. Multiple Places It Could Break.

Performance Audit

Find exactly where growth is leaking.

Ad account & structure
Creative performance
Tracking & funnel gaps

Paid Growth Strategy

Business first. Media plan second.

Revenue goals, AOV & margins
Product mix & customer profile
Repeat purchase behaviour

Campaigns & Media Buying

Objective first. Platform second.

Meta Ads
Google & YouTube Ads
ChatGPT & emerging channels

Advertising Creative

A creative system — not one-off ads.

Concepts, hooks & scripts
Founder-led & UGC-style video
Statics & variations

Ad Shoots

Shot for performance, not just looks.

Concept to final edit
Talent & direction
Test-ready variations

Influencer & UGC

Creators as media, creative — or both.

Creator sourcing
UGC & paid usage content
Collaborative ads

Website CRO & E-commerce

Fix the leak before buying more traffic.

Product & landing pages
Mobile buying experience
Offers, bundles & AOV
Checkout friction

An e-commerce storefront open on a desktop and a phone, being reviewed for conversion issues.

Offer above the fold?
Trust near add-to-cart?
Mobile checkout friction

Find Out Why Your Ads Aren't Scaling

A focused 15-minute D2C Growth CallFor brands doing ₹50L+ in monthly revenue

Creative fatigue

One Winning Ad Isn't a Strategy. A Creative System Is.

Every ad fatigues. We build many ways to sell the same product — and keep testing.

One campaign objective

Hook A
Hook B
Hook C

Founder-led
UGC
Product
Offer
Testimonial
Demo

Multiple variations

The loop that keeps ads fresh

Creative
Test
Learn
New creative
Test again

Short-form creative by SODME

Kankatala
Pachaiyappas Silks
Rani Arts & Teak

Ad production

Ad Shoots Built for Performance.

From first idea to test-ready variations your account can keep learning from.

Concept1
Hook & script2
Talent3
Shoot4
Edit5
Variations6

An advertising shoot in progress with a camera operator, lighting and talent on set.

A founder being filmed at his desk for founder-led advertising content, with the camera and lights in frame.

On camera

Founders
Employees
Models
Actors
Customers
UGC creators
Influencers

Sometimes the influencer is…

The media
The creative
Both

Results

Different Problems. Different Fixes.

Jewellery brand

~1.5~3

ROAS

Problem: Poor advertising efficiency
Fix: New strategy & performance optimisation

Puja / D2C products

~3~10

ROAS in ~3 months

Problem: New competitors hit ROAS
Fix: UGC, influencer & founder-led creative

Premium custom furniture

~1–2~15

Qualified enquiries / month

Problem: Too few qualified enquiries
Fix: A new advertising approach

Saree brand

Stronger e-commerce revenue

Problem: Constant creative fatigue
Fix: Multiple new creative angles, incl. founder-led

Sometimes the bottleneck is the creative pipeline.

E-commerce brand

More value per customer

Problem: Low average order value
Fix: Bundles, offer structure & bundle creatives

Better economics can beat cheaper clicks.

Each result reflects one brand's situation at the time — not a promise of future results.

Find Out Why Your Ads Aren't Scaling

A focused 15-minute D2C Growth CallFor brands doing ₹50L+ in monthly revenue

Tried other agencies?

Changing Agencies Won't Help If Everyone Fixes the Same Part.

Typical performance setup

Receive creatives
Launch campaigns
Test audiences
Change budgets
Send reports

SODME D2C growth system

Understand your business economics
Audit ads, offer & creative
Review website & customer journey
Build the creative strategy
Structure, test & measure campaigns
Feed learnings back into creative

Already Have a Marketing Team? Good.

We plug into what you already have.

Marketing team
E-commerce team
Design & content
Production resources
Founders
External partners

We can be your

Performance partner
Strategic layer
Creative engine
Or all three

Ads don't run separately from the business. Neither should your agency.

How it works

We Don't Start by Launching Ads.

1
Discovery
Your business, numbers and goals
2
Audit
Ads, creative, website and data
3
Diagnosis
Where performance is being lost
4
Strategy
Media, creative, CRO and testing plan
5
Execute & Improve
Launch, measure, learn, repeat

Audit before assumption.
Strategy before spend.
Scale when the numbers support it.

Find Out Why Your Ads Aren't Scaling

A focused 15-minute D2C Growth CallFor brands doing ₹50L+ in monthly revenue

Sangeetha S Abishek presenting a strategy overview to the SODME team around a boardroom table.

Since 2014

200+ brands · ₹100 Cr+ managed

Why brands trust us

No Black Box. No Magic Numbers.

Working with brands since 2014. Experience means sharper questions — not the same formula for everyone.

Your ad accounts
Campaigns run in accounts you own
Your data
Full visibility and access
Your spend
Platform spend stays visible
Honest reporting
Including what isn't working

“Do you guarantee ROAS?”

No. No responsible agency can.

ROAS also depends on

Product demand
Pricing
Margins
Competition
Seasonality
Website conversion
Inventory
Market conditions

We don't promise magic numbers. We build better systems for better numbers.

Find Out Why Your Ads Aren't Scaling

A focused 15-minute D2C Growth CallFor brands doing ₹50L+ in monthly revenue

Questions D2C brands ask

Before You Book the Call

We've tried three agencies. Why would this be different?

Most agencies only work inside the ad account. We also look at creative, offer, website and business economics — the audit shows where to start.

Can you work with our existing team?

Yes. We work alongside your marketing, content, e-commerce or design teams and take ownership where it's needed.

Do you guarantee a particular ROAS?

No. ROAS depends on factors no agency fully controls. We won't promise an artificial number to win an account.

Do you create the ads too?

Yes — concepts, hooks, scripts, shoots, product videos, founder-led ads, UGC, influencer content and variations.

Can you work with influencers for ads?

Yes. We find and brief creators for UGC and influencer-led creative, including collaborative ads where platforms allow.

Can you improve our website too?

Yes. Conversion is part of performance — product pages, landing pages, offers, bundles and the checkout journey.

Which ad platforms do you work with?

Meta and Google, plus other relevant or emerging platforms. The objective decides the platform.

Is this right for a new business?

It's built for established D2C and e-commerce brands — ideally doing ₹50 lakh+ in monthly revenue.

Your Ads Are Running. Why Aren't Your Sales Scaling?

Brands That Have Trusted SODME

“We Were Getting 4 ROAS. Now We're Getting 1.8.”

“We've changed three agencies.”

“Every creative dies in 10 days.”

“Traffic comes. Sales don't.”

“We keep raising the discount.”

“Our ROAS keeps falling.”

“Which creatives actually work?”

Performance Marketing Doesn't Start in Ads Manager.

One Growth Problem. Multiple Places It Could Break.

Performance Audit

Paid Growth Strategy

Campaigns & Media Buying

Advertising Creative

Ad Shoots

Influencer & UGC

Website CRO & E-commerce

One Winning Ad Isn't a Strategy. A Creative System Is.

Ad Shoots Built for Performance.

Different Problems. Different Fixes.

Changing Agencies Won't Help If Everyone Fixes the Same Part.

Already Have a Marketing Team? Good.

We Don't Start by Launching Ads.

Discovery

Audit

Diagnosis

Strategy

Execute & Improve

No Black Box. No Magic Numbers.

Your ad accounts

Your data

Your spend

Honest reporting

Before You Book the Call

Find Out Why Your Ads Aren't Scaling.