Latest Workshops

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SICCI National Food Conclave 2021

Ms Sangeetha S Abhishek was invited to speak at Southern India Chamber of Commerce & Industry’s National Food Conclave 2021. 

Food Industry is an intergral part of our eco-system, and digital marketing becomes imperative to realise their full potential. Backed by her rich experience in the digital marketing realm,  Sangeetha’s take on ‘Building Brand Advocates’ carried a lot of industrial insights and rendered many key takeaways to make the food industry realise its fullest potential. This enlightening session was attended by 100+ business owners and students.

DG Vaishnav College

Anubhav, a management event by the Department of Marketing Management, DG Vaishnav College. I was invited to speak on the career opportunities in Digital Marketing and to distribute prizes to the winners of various competitions.

Social Media Analytics for Royal Enfield

The Employees of Royal Enfield from Accounts, Finance , Marketing and Sales Departments were trained on various topics of social media and also on the Facebook ads manager, Google analytics and Search Console. The training was organized by Great Lakes Institute of Management, Chennai

Digital Marketing for Store owners, Samsung.

Around 40 store owners from across TamilNadu attended the training at the Samsung headquarters in Chennai. The key topics of discussion were Influencer Marketing, Video Marketing and Lead generation

Stella Maris College

About 75 students were trained for 30 hours on Digital Marketing to make them Industry ready. The course was taught with a practical approach with case studies, worksheets, activities, Role play and classroom sessions.

Chennai Trade Centre – Workshop for Jewellery Business

Online Marketing Strategies specific to Jewellery Businesses were discussed

Workshop – Global business presence in 30 days

Online Marketing Strategies specific to Jewellery Businesses were discussed

LinkedIn Marketing for Exporters – Digital

Digital organised a 4 hours workshop on LinkedIn Marketing for 70+ Exporters. Topics covered include

1. Setting up and Optimizing LinkedIn Profiles

2. LinkedIn Pages

3. The right ways to start a conversation on LinkedIn

4. Sales navigator

5. Groups

6. Long form articles

Digital Sangamam 2018

Sangeetha S Abishek is a regular speaker at Digitall which was inaugurated by Dr APJ Abdul Kalam. Sangamam is their yearly event with participants that include Manufacturers, retailers, exporters, Service providers, self employed and students. Digital transformation being the core idea discussed.

NITTTR – DM for Government Organizations

A training for teachers (Foreign Nationals) to use Digital Tools and technologies in the classroom.

NITTTR – Digital Tools for Teachers 2017

A training for teachers (Foreign Nationals) to use Digital Tools and technologies in the classroom.

NITTTR – DM for Government Organizations (2018)

A training for teachers (Foreign Nationals) to use Digital Tools and technologies in the classroom.

Ad Club – Content Writing Masterclass

Dr Mythili Venkateshwaran is the core faculty for the content writing workshop assisted by Sangeetha S Abishek and Krishnan Jayaraj. The workshop involves exercises that would help you realise the writer’s strengths and weaknesses. Dr Mythili also shares the tools and techniques to become a professional writer. The participants also got to know about the opportunities in Digital Content Writing

Content Writing Masterclass

Dr Mythili Venkateshwaran is the core faculty for the content writing workshop assisted by Sangeetha S Abishek and Krishnan Jayaraj. The workshop involves exercises that would help you realise the writer’s strengths and weaknesses. Dr Mythili also shares the tools and techniques to become a professional writer. The participants also got to know about the opportunities in Digital Content Writing.

Masterclass Women Entrepreneurs – Coimbatore

Sangeetha S Abishek has been invited to speak at WE – Madurai, Coimbatore, Tirunelveli and Chennai Chapters. Women Entrepreneurs got their doubts cleared w.r.t Digital Marketing and also practiced some exercises in the workshop that gave them insights on the dos and don’t of promoting their businesses online.

DM Training for GMMCO

GMMCO is a part of CK Birla Group and is a leading player in the infrastructure, construction and the mining sector. The team at GMMCO had a wonderful discussion with Prof Sangeetha S Abishek on the fundamentals of Digital Marketing.

NITTTR 2019

National Institute of Technical Teacher Training and research conducts programs for foreign nationals on Using Digital Technologies in the classroom and Government organizations.

Young Indians – I AM 2020 Summit

I am 2020 is a summit organised by Young Indians with the Paavai group of Institutions attended by 600+ students. Prof Sangeetha S Abishek spoke about Digital distractions and how to focus on learning online.

Social Media Marketing for Teams

Around 10 teams from companies across chennai from automobiles, Education, Electronics, Entertainment, non-profit attended the session in two batches. The program was customized for teams on the resources required, Budgeting, running campaigns, Lead nurturing and customer communications.

Great Lakes Institute of Management – 2017, 2018 & 2021

A case study was discussed with the students which helped them understand Advertising online and the various metrics to measure the outcomes.

Fintech Academy – Digital Marketing for B-School Students

Digital Marketing course work for the second year MBA Students

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