The Amethyst store is a sister company of Dindigul based Sri Vasavi Thanga Maligai, an elite gold jewellery showroom. Amethyst store sells luxury silver jewellery designed by the brand owner herself.
Having built a good reputation as an ultimate silver jewellery destination locally, the brand aimed to gain more visibility and traction to reach and appeal to a wider audience.
We decided that we had to tailor a mix of strategies to help the brand achieve its goal. As the brand participated in various exhibitions across South India, our first task was to spread the word.
Event Marketing, Social Media Storytelling and advertising
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