About the Brand
The Amethyst store is a sister company of Dindigul based Sri Vasavi Thanga Maligai, an elite gold jewellery showroom. Amethyst store sells luxury silver jewellery designed by the brand owner herself.
The Challenge
Having built a good reputation as an ultimate silver jewellery destination locally, the brand aimed to gain more visibility and traction to reach and appeal to a wider audience.
Our insights driven strategy & the impactful results
We decided that we had to tailor a mix of strategies to help the brand achieve its goal. As the brand participated in various exhibitions across South India, our first task was to spread the word.
Event Marketing
- We promoted these events through Facebook and instagram ads, and enticed more people to visit the exhibitions and explore the luxury silver collections.
- We could visibly see that the ads created a keen interest, and more people started searching for the Amethyst stall to buy the premium quality artistic silver jewellery on offer.
- We also focused on consistent re-targeting. This helped in generating more interest with more people visiting the stall and checking out the website. This eventually helped in good retention and more conversions.
Website promotions
- We ran periodic contextual ads on Facebook and Instagram
- Re-targeting was a major tactic used to enable conversions
Social Media Management
- We managed the brand’s page on Facebook and Instagram and maintained the aesthetics
- Storytelling for user generated content and creative product description kept the followers engaged with the brand.
Services Offered
Event Marketing, Social Media Storytelling and advertising
