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The Amethyst Store

About the Brand

The Amethyst store is a sister company of Dindigul based Sri Vasavi Thanga Maligai, an elite gold jewellery showroom. Amethyst store sells luxury silver jewellery designed by the brand owner herself.

The Challenge

Having built a good reputation as an ultimate silver jewellery destination locally, the brand aimed to gain more visibility and traction to reach and appeal to a wider audience.

Our insights driven strategy & the impactful results

We decided that we had to tailor a mix of strategies to help the brand achieve its goal. As the brand participated in various exhibitions across South India, our first task was to spread the word.

Event Marketing

  1. We promoted these events through Facebook and instagram ads, and enticed more people to visit the exhibitions and explore the luxury silver collections.
  2. We could visibly see that the ads created a keen interest, and more people started searching for the Amethyst stall to buy the premium quality artistic silver jewellery on offer.
  3. We also focused on consistent re-targeting. This helped in generating more interest with more people visiting the stall and checking out the website. This eventually helped in good retention and more conversions.

Website promotions

  1. We ran periodic contextual ads on Facebook and Instagram
  2. Re-targeting was a major tactic used to enable conversions

Social Media Management

  1. We managed the brand’s page on Facebook and Instagram and maintained the aesthetics
  2. Storytelling for user generated content and creative product description kept the followers engaged with the brand.

Services Offered

  1. Event Marketing, Social Media Storytelling and advertising