The Amethyst store is a sister company of Dindigul based Sri Vasavi Thanga Maligai, an elite gold jewellery showroom. Amethyst store sells luxury silver jewellery designed by the brand owner herself.
Having built a good reputation as an ultimate silver jewellery destination locally, the brand aimed to gain more visibility and traction to reach and appeal to a wider audience.
We decided that we had to tailor a mix of strategies to help the brand achieve its goal. As the brand participated in various exhibitions across South India, our first task was to spread the word.
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